Opinion Research Corporation Launches Customer Experience Evaluation Tool.

Part of ORC's Customer Strategies Toolkit

PRINCETON, N.J. -- Opinion Research Corporation, an infoUSA company (NASDAQ:IUSA), today announced the launch of its Customer Experience Evaluation tool, a simple, cost-effective online survey process designed for small and mid-sized companies to assess the health of their customer relationships. The Customer Experience Evaluation tool provides real-time delivery of customer opinions on issues that can ultimately impact business revenue, profitability, competitive differentiation and market positioning.

"Having this information helps executives make the right decisions to grow their business," said Warren Frankel, SVP of Customer Strategies at Opinion Research USA. "Our Customer Experience Evaluation tool lets companies easily understand their customers' reaction to product and service offerings. What's more, this information can be readily disseminated to others through our dynamic online reporting system."

ORC's Customer Experience Evaluation tool gives businesses insight into customer perceptions on issues such as the company's image/reputation, the value of products/services relative to cost, ease of doing business with the company, quality, level of service, and competitive offerings. It also helps identify likely growth customers as well as indicates which may pose risks to existing revenue streams and profitability.

"Understanding the customer is the key to success for any business, and by gathering their feedback, companies can stay one step ahead," said Frankel, "More importantly, those companies that take positive action as a result of this feedback can encourage customer loyalty, repeat purchases and referrals."

About Opinion Research Corporation

Founded in 1938, Opinion Research Corporation, an infoUSA company, helps its clients grow their business by leveraging the insights of market research. The firm has been conducting national, speech reaction, state and flash/overnight polls for CNN since April 2006. To learn more, visit www.opinionresearch.com.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.